Working Towards Our Purpose

Today I sat down with Kendall Egan co-founder of Boxx, a startup that creates pre-fab work from home pods.  She has spent most of her career working in various aspects of marketing, including many startups, and owning her own marketing consulting agency.  We got into the vast field of marketing and talked about what areas are important for small businesses and startups.  This episode is like a mini masterclass in marketing.  Kendall is an expert in her field and shared a lot of her knowledge with us.  I will be taking some of the lessons learned back to my own business with a deeper understanding of what marketing is and can be.   

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00:00 – Kendall’s Background: Education, Early Career, and Transition to Startups
05:24 – Comparing Corporate vs. Startup Culture
10:23 – Marketing Roles Explained: Sales Support, Brand Building, and Digital Strategy
14:15 – Is Social Media Necessary for Every Business?
19:15 – Identifying Target Markets and Brand Identity for Small Businesses
21:20 – Copywriting: Art, Data, and Iteration in Messaging
24:44 – Refreshing Branding & The Role of AI and ChatGPT in Marketing
32:35 – Startup Skills vs. Corporate Specialization
33:18 – How Kendall Joined Box and the Early Days of the Startup
38:09 – Testing Models, Pricing, and Customer Segments at Box
41:55 – Balancing Data and Gut Feeling in Business Decisions
45:33 – How to Connect with Kendall and Box
46:16 – Episode Wrap-Up and Closing Remarks

In this episode you'll learn:

How to work in a startup and wear many hats
How to create effective marketing strategies 
How to know your target audience 
How to reach your audience with authentic marketing 
How to use digital marketing 
How to lean into data to make decisions 
How to balance gut instincts with market research
How to build a company identity with brand foundations  

1. Overcoming Imposter Syndrome: How to Trust Your Success as a High-Achiever | EP 45

2. Overcoming Others' Expectations: 3 Stages to Living an Authentic Life | EP 48

3. Should You Quit Your Job? How to Know When it’s Time for a Career Pivot | EP 39

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